Most brands rely on the same old technique of advertising their names on big billboards and commercial television brakes. It may sound unbelievable to some companies who don’t believe in this profitable advertising of their brand.
You must regularly stumble upon some creative advertisements of big companies like Nike, Apple, etc. which blow your minds. But still, there are six companies, including foreign companies like Zara and national ones Tupperware India, which are earning in billions without spending much on bulky advertisement methods. We will discuss them in detail.
Only 0.3 % of Zara’s sales are spent on advertising. Their method of attracting customers to buy their products is by creating the scarcity effect of its products and creating an urgency to buy them.
Every one of us knows about the British luxury vehicle maker brand, and still, none of us has heard it from any big advertisement. Its product quality and trust attract the wealthy clientele.
No beauty brand in the market can make people question the quality of Shahnaz Husain‘s products, and that is why their strategy of making people praise their products work effectively.
Tupperware has earned its trust in enough Indian women’s hearts through their demonstrations in women-only parties that it doesn’t need any commercials to prove its worth and make its profits.
Naturals ice cream never advertises their product but instead work on their superior quality products with no preservatives. By this means only, they have almost become a household name.
These doughnuts brands need no introduction. The word-of-mouth praise is enough to carry out the advertising task for them.
Customers trust these brands for their superior products and services. Their investments are in their quality rather than the extravagant advertisements.