Myntra is a super popular e-commerce giant in India. Founded in the year of 2007 to sell personalized gift items, it managed to become one of India’s leading shopping platforms. It mainly was a B2B company, established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. However, Myntra began to sell fashion and lifestyle products in 2011. By 2012, Myntra had offered products from over 350 Indian and International brands. In May 2014, Flipkart, another popular e-commerce platform in India, acquired Myntra.
For the unversed, Myntra has broken its sales record many times as one of the largest online fashion retailers. The company executives have even stated that there had been over 1.5 million units in just two days. In other words, Myntra still managed to top the sales after the lifting of lockdown. It has been seen that there’s 1.3X-1.4X demand in kidswear. In addition to kidswear, there’s an increased demand for comfort and home wear clothes. Furthermore, Myntra has logged a 51% increase in website traffic during 2020. Plus, the annual winter sale has proven to be a massive hit for the online platform.
However, this Flipkart-backed-e-commerce platform has recently faced a problem.
Myntra has decided to revise its logo after a Mumbai-based woman activist has lodged a complaint. She has claimed that the company’s logo is insulting and offensive towards women. That’s why she has lodged the complaint with the state cyber police last December.
The Mumbai-based activist, Naaz Patel is associated with the Avesta Foundation NGO. She has demanded to remove the logo. In addition to that, she demanded to take appropriate action against the company. Furthermore, she brought it to light across various forums and social media platforms.
The DCP of the Cyber Crime Department of Mumbai Police, Rashmi Karandikar told that the company’s logo was actually offensive in nature. They have sent an email to the e-commerce firm, following the complaint. After all that controversy, the firm has agreed to change the company’s logo.
The company executives have notified that they will revise the logo in a month’s time. Myntra’s official logo will be changing across all the places. The company plans to revise the logo on its website and app. They will likely do the same through their promotional and packaging material as well. However, the new logo of the Flipkart-owned company is yet to unveil. So, let’s wait and see what else changes along with the logo.
In conclusion, do you also agree with the activist? Was Myntra’s logo really offensive?
Comment below and let us know your thoughts.
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