Conversion rate | What is the conversion rate for a website? | Pr Forbes

The conversion rate means the percentage calculation of visitors who take the desired action.

Types of conversion rate:

  • The macro conversion includes purchasing a product, request customization, a quote, subscribing to a service.
  • Micro conversion: signing up for email lists, creating an account, adding a product to the cart.

The conversion depends on many factors. Some of the factors are:

  • Revenue strategy
  • Campaign Goal Macro or Micro
  • Acquisition/traffic strategy
  • Traffic Type (Organic and Targeted Traffic/Fake and spam traffic)
  • Seasonality
  • Natural disasters/adverse weather
  • Events & Miscellaneous
  • Reviews

Average Conversion Rate per Industry:

As reported by Wordstream, across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

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