We all know MRF as India’s leading tire manufacturing company. The name stands for ‘Madras Rubber Factory.’ Just like its heavy name, the company is itself a heavy competition for all the tire manufacturing units in the country. Ever since 1946, MRF has been the largest tire manufacturers in the country, and it is growing continuously.
And just like their massive presence in the market, their logo states the same about their reputation.
The logo consists of a strong middle-aged man holding a tire with both arms. It was said that the man in the logo is called ‘The Muscle Man,’ and he is 51 years old. The middle-aged man symbolizes that the company isn’t new, and it has been around for quite some time. The man is portrayed as muscular and quite strong for his age, which symbolizes the strength of the company itself.
Logo Of The ‘Madras Rubber Factory.'(MRF):
There is a story about this muscle man and the MRF logo itself. The story tells why the company needed such a logo or why they haven’t made any changes ever since the brand came into existence. The company originated in Chennai and hence named as the Madras Rubber Factory. But to expand the business all over the country, they needed a broader appeal to their brand, so they hired Alyque Padamsee, an Indian advertising firm owner, to look for a solution that fits. The advertising firm felt the need for public opinion, and so Mr. Padamsee conducted a survey where he asked truck drivers about their views about a tire. And the truck drivers answered, “arrey Saab, tyre mazboot hona chahiye, taakat rehna chahiye.” Hence, the Muscle man was born to show the strength that truck drivers wanted in a tire.
And that was the story behind the strong looking logo of the ‘Madras Rubber Factory.’